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Producing a film for your healthcare setting can be stressful. There’s no getting away from it – there’s a lot to think about and to organise. From limited budgets and challenging filming locations, to working out who will write the scripts and how to use the equipment correctly – it can be treacherous terrain when…

More people than ever before are moving online to search for healthcare information and services. Your healthcare organisation’s marketing strategy must move at the same speed to let your audiences know what you do and attract the best staff to join your teams. Do you have online video content? Many leading hospitals and other healthcare…

Aerial filming… Drones… Flying robots in the sky… Whatever you want to call them you can’t deny they’re pretty cool. Yes, they might have made headlines for shutting down Gatwick airport in the past, but when used by professionals who follow strict safety protocols they’re a fantastic addition to the filmmakers’ toolkit. Yet so many…

When people think of filmmaking they often see £££ signs, and for good reason – they can be expensive. But the good news is – you don’t always have to have deep pockets to be able to create a stunning film that captivates your audience. You can create a compelling healthcare film on a budget!…

Filming in bad weather can be a challenge, but controlling the forecast is a superpower we haven’t yet mastered, so it’s important to plan your healthcare film with the Great British (albeit unpredictable) weather in mind. You can’t simply delay production because of poor weather, and you shouldn’t have to. During the colder months, it…

NHS and private healthcare providers work tirelessly throughout the year, and Christmas is no exception. In fact, it’s often one of the busiest times of the year according to those on the ground. Producing a healthcare film during this period is likely to come with its own set of unique challenges. Festive filming is certainly easier…

Recruitment within the NHS and private medical sector is at a national low, and there’s a lot of pressure from both healthcare professionals and the government to fill these positions. But with thousands of positions vacant, how can a medical recruitment video help you attract the right applicant? You know your organisation has a lot…

Public awareness films, by nature, usually carry a serious health message and the wrong balance of content can very quickly lead to a film feeling fear-inducing and/or “depressing’’ by those watching them. While most people acknowledge and appreciate that these films do save lives and improve outcomes for people, there’s a fine line between producing…