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Public awareness films, by nature, usually carry a serious health message and the wrong balance of content can very quickly lead to a film feeling fear-inducing and/or “depressing’’ by those watching them. While most people acknowledge and appreciate that these films do save lives and improve outcomes for people, there’s a fine line between producing…

Video content is a great way to create engagement, but there’s no denying it can be costly and time-consuming. That’s why it’s important you know that the content you’re creating is going to bring you a great return. But how can you ensure your video content is going to achieve this? In this blog, we’ll…